Lingerie Pact: To accompany the change, start by changing more often your underwear

Pact is a brand of underwear bio-eco-ethical has launched a communication program particularly funny: just imagine that changing the pants, you will save the world.

Pact is a brand new American brand of underwear for man and woman, having endorsed the principles of ethical and ecological time. The products are nice and funny ... but there is competition at the gate.

Therefore Pact wanted to talk about it when it launches in adopting a communication that is both ethical and offset. The evidence in its slogan:

"Change starts with your underwear"

(The change begins with your underwear)

The idea is that a portion of profits from the sales of panties, boxer shorts and other brand will go to clubs and organizations working for the good of the planet. Moreover, all these beautiful clothes are manufactured in Turkey with a continuous monitoring of production conditions and the origin of organic materials and responsible.

That's fine and good. Madam, by changing your old threadbare trousers until elastic, you'll not only enjoy sir, but you will perhaps also the happiness of a giant gorilla. Sir, by removing that old underwear with skid marks, you will take perhaps also remove traces of pollution in our beautiful oceans.

What a dream ...

Also, ladies, it would appear that by adopting this collection, you will become the queens of the wheel in the sand, pebbles or the fleet.

I wanted to thank Federico Nietland for introducing me to this brand capital.