JEL: The first French brand of luxury jewelry Ethics

JEL means the Luxury Ethical Jewellery . Behind this brand-sounding Anglo-Saxon lies a very French company, which decided to develop jewelry and jewelry luxury incurred in respect of the land and people. It follows from this approach radically écolochic jewelry even more beautiful than life.

Some would have liked not to believe. But if luxury and r espect of men and the environment can live in harmony. The proof JEL offers upscale jewelry, primarily gold, all at once unique and responsible.

Founded by the Rent Erwan, JEL is a true luxury brand. Her latest collection, designed by Laurence Calafat, is inspired by Maya. Very modern, it nevertheless drives us into a magical bygone era and to open ourselves to a certain spirituality.

These accents are also Maya in total harmony with the political eco-responsible brand:

• Transparency of the entire chain of production
• Responsible production of raw materials
• Support local crafts French
• Creating jewelry and luxury limited edition or custom
• Joint liability

For us, the perfect symbol of this approach are the rings Gold Green proposed EDL. The extraordinary color of the precious metal seems to have been deliberately chosen to invite us to discover the luxury jeweler with a new look, ecofriendly.

We are now quieter. Not you?